Essence is a fragrance discovery app designed to create a more personal and intuitive online perfume shopping experience. The project focused on helping users explore scents based on mood, personality, and preferences while reducing the uncertainty that often comes with buying fragrance online.

The final Essence app was designed to feel elegant, calming, and emotionally engaging while simplifying fragrance discovery.

Final Features

• Mood-based fragrance recommendations

• Clean and minimal UI design

• Personalized browsing experience

• Wishlist and favorites functionality

• Simple product discovery and checkout flow

• Luxury-inspired visual storytelling

The final design helps users feel more confident exploring fragrances online by creating a stronger emotional connection and reducing decision fatigue.

Shopping for fragrance online can feel difficult because scent is deeply personal, yet users cannot physically smell products through a screen. Many users rely only on fragrance notes, reviews, and product descriptions, which can make the experience feel overwhelming and uncertain.

Research showed that users often struggle with:

• Understanding scent profiles

• Finding fragrances that match their mood or personality

• Feeling confident before purchasing

• Navigating cluttered or overly complicated shopping experiences

The challenge was to design an experience that felt emotionally engaging, visually elegant, and easy to navigate while helping users feel more connected to the fragrances they discover.