Modulo is a modern furniture website and mobile app designed to help users discover, compare, and shop for furniture in a simple and visually engaging way. The project focused on creating a clean, user-centered shopping experience for people who want stylish furniture without feeling overwhelmed by complicated browsing, unclear product information, or frustrating checkout experiences.

User Research

I conducted user interviews and competitor analysis to better understand user behaviors, needs, and frustrations when shopping for furniture online.

Key Research Insights

• Users want clean and simple navigation

• Product visuals strongly influence purchasing decisions

• Customers value transparent pricing and shipping information

• Real customer photos and reviews help build trust

• Users struggle to visualize furniture scale within their space

Competitor Research

I analyzed platforms such as IKEA, Wayfair, and Pottery Barn to identify strengths, weaknesses, and opportunities for improvement.

Findings

• Large product selections often overwhelm users

• Product images do not always reflect real-life appearance

• Filtering and navigation can feel cluttered

• Delivery expectations are sometimes unclear

Wireframing & Prototyping

Using Figma, I created low-fidelity wireframes to map user flows and establish layout structure before moving into higher-fidelity screens.

User Flow

Users could:
Browse Products → View Product Details → Add to Cart → Checkout

Interactive prototypes were tested to evaluate usability, navigation clarity, and overall shopping experience.

Usability Testing

Testing revealed that users appreciated the clean layout and simple checkout flow, but wanted:

• Earlier visibility of shipping costs

• Better product visualization

• Clearer cart feedback after adding items

Based on feedback, I refined the experience by improving product detail layouts, simplifying navigation, and enhancing checkout transparency.

Shopping for furniture online can often feel stressful and overwhelming. Users struggle with comparing products across multiple websites, visualizing furniture in their own space, understanding dimensions, and dealing with unexpected shipping costs or unclear delivery timelines.

Research also showed that many users rely heavily on product photos, reviews, and transparent pricing before making purchasing decisions. Existing competitors offered large product catalogs, but users frequently reported confusion, decision fatigue, and difficulty trusting what products would actually look like in real life.

The challenge was to design an experience that simplified furniture shopping while building trust and confidence throughout the user journey.

The final Modulo experience was designed to feel modern, minimal, and easy to navigate while helping users feel more confident shopping online.

Final Features

• Clean and intuitive navigation

• Product-focused layouts with strong visual hierarchy

• Simplified browsing and checkout flow

• Clear pricing and order summaries

• Wishlist and favorites functionality

• Responsive layouts for mobile and desktop

The design solution reduced friction during browsing and created a more trustworthy shopping experience by prioritizing clarity, simplicity, and user confidence.

This project taught me the importance of balancing aesthetics with usability in e-commerce design. While creating visually appealing layouts was important, the research showed that users cared even more about transparency, simplicity, and confidence during the shopping process.

One challenge was designing an experience that felt visually rich without overwhelming users with too many product choices or unnecessary interactions.

If I continued developing Modulo, I would explore features such as:

• Augmented reality furniture previews

• AI-powered recommendations

• Expanded filtering and personalization tools

• Real customer photo galleries

Overall, this project strengthened my skills in UX research, wireframing, prototyping, usability testing, and creating responsive user-centered experiences.